“Would You Like Fries With That? Defining value and adding it”
In an age where buyers have more ways to purchase promo than ever, we continually hear that in order to maintain relevancy and keep clients, we need to add value. What do we not hear? What value really looks like, and how to add it! I can often be quoted as saying, " If we cannot do an incredible job of standing out from our own competition, then we have no business telling our clients we can help them stand out from theirs." What do adding value and standing out from your competition have to do with each other? Tune in and find out!
Participants will learn:
• What does it mean to "add value"
• Strategies to stand out from the competition
• How to add value and differentiate
About Charity Gibson: Charity Gibson spent 16 years as a distributor prior to founding green banana social, an industry social media consultancy, and eventually moving to the supplier side of the industry. She is currently the National Account Coordinator for Peerless, and editor for PromoKitchen. Charity has counter intuitive thinking and marketplace disruption hard-coded into her dna. Charity has built a reputation as a tech savvy promotional marketing powerhouse.
1 CAS Credit
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