May 27 2026 | 12:30pm EST

From Invisible to Influential: How to Build a Personal Brand That Attracts Opportunity

Kirby Hasseman, Hasseman Marketing & Communications

In today’s competitive promotional products industry, being good at what you do is no longer enough—you need to be known for it. Visibility drives opportunity. In this session, Kirby Hasseman introduces the TARGET Personal Branding Framework, a simple and practical system designed to help professionals move from being invisible in their industry to becoming influential voices their customers trust. Participants will learn how to define their ideal audience, attract the right people, expand their reach through consistent content, confidently ask for opportunities, and turn customers into enthusiastic brand ambassadors. This session focuses on practical steps that sales professionals, marketers, and industry leaders can immediately implement to grow their visibility, credibility, and business opportunities.

Learning Outcomes:

• Define their ideal audience and craft messaging that resonates with the right customers instead of trying to reach everyone.
• Build a consistent personal brand presence using content and visibility strategies that increase reach and industry influence.
• Apply the TARGET framework to attract opportunities, confidently ask for business, and turn customers into enthusiastic brand advocates

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June 24 2026 | 12:30pm EST

Packaging Is Not the Box; It’s the Brand Experience… It’s The Hidden Profit Lever

Cliff Quicksell, MAS, Quicksell & Associates

Most salespeople view packaging as an afterthought, a simple container for the product. In reality, packaging is a powerful branding tool that elevates perception, enhances the client experience, and dramatically increases margins. In this session, Cliff Quicksell reveals how creative packaging transforms ordinary promotions into memorable brand experiences.

Learning Outcomes:

• Recognize Packaging as a Strategic Marketing Tool: Understand how packaging influences brand perception, emotional engagement, and the overall customer experience
• Identify New Revenue and Profit Opportunities: Discover how adding creative packaging solutions can increase order value, differentiate proposals, and significantly improve margins.
• Position Packaging as a Value-Added Solution: Learn how to confidently present packaging ideas that move the conversation away from price and toward brand impact and creativity.

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July 29 2026 | 12:30pm EST

The Proactive Promo Seller: How to Create Momentum Without “Just Checking In"

Jamie Lorenty, Lorenty Consulting

In this practical session, Jamie Lorenty will help promotional products professionals rethink how to stay top of mind without becoming repetitive, annoying, or transactional. The session will explore how belief in the power of branded merchandise, client-focused research, thoughtful touchpoints, and stronger follow-up language can turn routine outreach into meaningful engagement.

Participants will walk away with practical ways to create better reasons to reach out, stay visible between orders, spark curiosity, build trust, and support stronger client outcomes.

Learning Outcomes:

• Recognize how belief in the value of branded merchandise shapes confidence, creativity, and more outcome-focused sales conversations.
• Identify client, industry, event, and business insights that can create relevant reasons to reach out before an immediate need exists.
• Evaluate follow-up habits that may cause outreach to feel repetitive, transactional, or easy to ignore.
• Apply more intentional engagement methods and messaging to stay visible, spark curiosity, and strengthen client relationships

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May 27th - Kirby Hasseman, Hasseman Marketing

June 24th - Cliff Quicksell, Cliff Quicksell Associates

July 29th - Jamie Lorenty, Lorenty Consulting

August 26th - PPAI Staff

September 30th - Cliff Quicksell, Cliff Quicksell Associates

October 28th - Matt Parisi, SAGE

November 18th - Nicki Witek, Wellspring Business Solutions

December 16th - Cliff Quicksell, Cliff Quicksell Associates