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October 28, 2026 | 12:30pm EST

Beyond the Product: Building a Smarter Social Media Strategy for 2027

Nicki Witek, Wellspring Business Solutions

Learn how to leverage social media, artificial intelligence (AI), and search engine optimization (SEO) to increase your visibility, stay relevant in a changing digital landscape, and turn your content into a valuable sales asset. This session will explore practical strategies and tools to help you reach the right audience, create more effective content, and build a stronger online presence that supports your business goals.

Learning Outcomes

By the end of this session, participants will be able to:

  • Identify ways to use social media and SEO to improve online visibility and reach their target audience.
  • Explore practical AI tools and strategies to streamline content creation and improve engagement.
  • Apply content strategies that turn digital engagement into meaningful business opportunities and sales

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    WILD WEDNESDAY
    Upcoming Events

    October 28th - Nicki Witek, Wellspring Business Solutions

    November 18th - Matt Parisi, SAGE

    December 16th - Cliff Quicksell, Cliff Quicksell Associates

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