May 27 2026 | 12:30pm EST

Kirby Hasseman, Hasseman Marketing & Communications

In today’s competitive promotional products industry, being good at what you do is no longer enough—you need to be known for it. Visibility drives opportunity. In this session, Kirby Hasseman introduces the TARGET Personal Branding Framework, a simple and practical system designed to help professionals move from being invisible in their industry to becoming influential voices their customers trust. Participants will learn how to define their ideal audience, attract the right people, expand their reach through consistent content, confidently ask for opportunities, and turn customers into enthusiastic brand ambassadors. This session focuses on practical steps that sales professionals, marketers, and industry leaders can immediately implement to grow their visibility, credibility, and business opportunities.

Learning Outcomes:

• Define their ideal audience and craft messaging that resonates with the right customers instead of trying to reach everyone.
• Build a consistent personal brand presence using content and visibility strategies that increase reach and industry influence.
• Apply the TARGET framework to attract opportunities, confidently ask for business, and turn customers into enthusiastic brand advocates

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June 24 2026 | 12:30pm EST

Cliff Quicksell, MAS, Quicksell & Associates

Most salespeople view packaging as an afterthought, a simple container for the product. In reality, packaging is a powerful branding tool that elevates perception, enhances the client experience, and dramatically increases margins. In this session, Cliff Quicksell reveals how creative packaging transforms ordinary promotions into memorable brand experiences.

Learning Outcomes:

• Recognize Packaging as a Strategic Marketing Tool: Understand how packaging influences brand perception, emotional engagement, and the overall customer experience
• Identify New Revenue and Profit Opportunities: Discover how adding creative packaging solutions can increase order value, differentiate proposals, and significantly improve margins.
• Position Packaging as a Value-Added Solution: Learn how to confidently present packaging ideas that move the conversation away from price and toward brand impact and creativity.

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April 29th - Bill Petrie, Brandivate

May 27th - Kirby Hasseman, Hasseman Marketing

June 24th - Cliff Quicksell, Cliff Quicksell Associates

July 29th - Jamie Lorenty, Lorenty Consulting

August 26th - PPAI Staff

September 30th - Cliff Quicksell, Cliff Quicksell Associates

October 28th - Ben Haynes, SAGE

November 18th - Nicki Witek, Wellspring Business Solutions

December 16th - Cliff Quicksell, Cliff Quicksell Associates