August 27, 2025 | 12:30pm EST

A Tactical Toolkit for the Modern Marketer

Bill Petrie

Brandivate

Marketing has risen to replace sales as the single biggest driver of revenue in our companies. We’ve reached a point where promotional products salespeople need to think, act and deliver like world-class marketers in order to remain competitive.

In this session, you’ll learn how to combine digital literacy with data driven insights and a client-centric approach to connect with your target audience in ways that are far more personal and much more impactful than a simple sales call.

We’ll go over the difference between traditional and modern marketing, and discover the five modern marketing concepts you need to master to succeed in 2025 and beyond. Then we’ll how to utilize essential tactical tools to drive profit and revenue while creating “sticky” clients at the same time.

Download Flyer Register Here 

September 24, 2025 | 12:30pm EST

PPAI Advance, the Next Evolution of Learning

Jessica Gibbons-Rauch

Join Jessica Gibbons-Rauch, for an energetic, insider’s look at the completely revamped certification portfolio, PPAI Advance, and how it’s designed to support you. From updated CEU options and flexible learning formats to the universal credit system that puts you in control, this session will break down what’s changed, why it matters, and how to build a personalized path toward professional growth. Whether you're brand new to the certification process or looking to recertify with purpose, you’ll leave with clarity, confidence, and maybe even a few course recommendations to get started.

Learning Outcomes:

• Understand the structure and purpose of PPAI’s updated certification portfolio (TAS,CAS, and MAS)
• Explain the universal credit (CEU) system and how it increases flexibility for learners
• Identify the wide range of credit-earning opportunities available—including PPAI Advance, live events, third-party education, and work-based learning
• Describe the key reasons behind the certification updates and how they better reflect today’s industry needs
• Map out their own next steps in the certification journey with confidence

August 27, 2025

Bill Petrie

September 24, 2025

October 29, 2025

Gloria LaFont

November 19, 2025

December 17, 2025