Learning Lab attendees will learn: Creative idea generation; Awareness of marketing opportunities; How to increase sales; Extending consulting services.

November 11, 2025 | 12:30pm EST

Prompting for Profit: Unlocking AI’s Full Potential in Promo Sales & Marketing

Cliff Quicksell, CSP, MASI, MAS+, President, Cliff Quicksell Associates

AI is no longer a futuristic tool, it’s here, and it’s revolutionizing how we create, market, and sell. Yet most professionals in the promotional products industry are barely scratching the surface of its potential. The secret to unlocking AI’s power lies in prompting, the art of asking the right questions, in the right way, to generate exceptional results. In this workshop, Cliff Quicksell, CSP, MAS+, MASI, will demystify prompt engineering and show you how to collaborate with AI as a true creative partner. You’ll leave with the knowledge, confidence, and actionable strategies to turn ChatGPT-5 into your competitive edge.

Five Key Takeaways:

1. The Formula for Exceptional Prompts - Discover the four-part formula: Clarity, Context, Constraints, and Iteration, that ensures every prompt you craft delivers useful, actionable, and high-impact results.

2. From Assistant to Collaborator - Learn how to treat ChatGPT-5 not as a task completer but as a creative teammate, capable of brainstorming, refining, and co-developing campaigns and strategies with you.

3. Crafting for Your Audience - Understand how to give AI the right context, audience demographics, tone, style, and desired outcomes, so your outputs are always client ready.

4. Practical Prompting in Action - See real-world promotional product scenarios, like campaign ideation, email drafting, packaging pitches, and ROI storytelling, transformed through effective prompting.

5. Building Your AI Toolkit - Walk away with a set of reusable prompts, techniques for refinement, and the mindset to continuously experiment, improve, and maximize your results with AI.

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December 2, 2025 | 12:30pm EST

Don’t Post and Ghost: Building a Social Media Strategy That WORKS

Nicki Witek, Owner, Wellspring Business Solutions

Your social media shouldn’t be a guessing game. Discover how to beat the algorithm, attract meaningful engagement, and turn your content into connection and conversion.

Learning Outcomes:

- Master the Mindset Shift: Understand how algorithmic signals and a defined strategy framework drive an authentic, high-impact presence, moving beyond the "Post and Ghost" approach.

- Execute Strategic Interaction: Implement immediate and sustained post-engagement tactics, apply the "Quality Comment Rule," and convert outbound interactions into referrals and collaborations.

- Balance Content for Impact: Design and deploy content across the four essential post types (Product/Service, Educational, Interactive, and Human/Authentic) to maximize audience interest and engagement.

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