Learning Lab attendees will learn: Creative idea generation; Awareness of marketing opportunities; How to increase sales; Extending consulting services.

May 12, 2026 | 12:30pm EST

Sales Feed Egos, Profits Feed Families. Why Selling at the Highest Possible Margins is Your First Responsibility

Presented by: Cliff Quicksell, CSP, MAS+, MASI, President - Cliff Quicksell Associates

Too many salespeople chase revenue while ignoring the one metric that truly sustains a business, that metric, profit. In this high-impact session, Cliff challenges the industry’s obsession with price and volume, revealing why protecting margin is a professional responsibility. Attendees will learn how to position value, defend pricing, and sell with confidence and purpose.

Learner Outcomes:

• Understand the True Cost of Discounting - Recognize how low-margin selling erodes long-term profitability, weakens positioning, and creates unsustainable client expectations.
• Position Value Over Price - Learn strategies to communicate expertise, creativity, and consultative insight so clients see the value beyond the product itself.
• Adopt a Profit-First Sales Mindset - Develop the confidence and discipline to protect margins, walk away from unprofitable business, and focus on opportunities that sustain both the business and the families it supports.

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