Learning Lab attendees will learn: Creative idea generation; Awareness of marketing opportunities; How to increase sales; Extending consulting services.

January 7, 2025 | 12:30pm EST

Outcome Selling, Not Product Selling

Bruce Felber, MAS

How to get the "big picture “by focusing on overall client outcomes rather than individual product (commodity or transactional) sales.

The session will focus on these disciplines:

  • Probing to Determine Your Customer's Needs
  • Asking the Right Questions
  • Offering a Campaign or Continuity Program to Deliver the Outcome
  • Building a Program or Campaign
  • Price, Bidding & Competition
  • Billing for Your Time
  • Protecting Your Ideas
  • Why discover more about Customer Needs?
  • Why understand the concept of Outcome Selling vs. Product Selling?
  • Understand the Outcome = Understand the Campaign
  • Talk to the “economic buyer” or decision maker

Bruce’s specialty is Distributor/Supplier relationships, networking, and creative marketing. A two-time past president of OPPA, past PPAI Board Director, Past Chair PPAI PR Committee, Past Marketing Chair PPEF, currently a mentor lead with PromoKitchen and Senior Account Executive with The Image Group.

Register Here

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TUESDAY LEARNING
Upcoming Events

January 7, 2025

Bruce Felber, MAS

February 11, 2025

Sam Kabert

March 11, 2025

Harriet Gatter

April 8, 2025

Sara Lavenduski

May 13, 2025

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June 10, 2025

Cliff Quicksell

July 8, 2025

August 12, 2025

Kara Keister

September 9, 2025

Ben Haynes

October 14, 2025

Andy Griffin

November 11, 2025

Cliff Quicksell

December 2, 2025

Nicki Witek


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