May 13, 2025 | 12:30pm EST

Marketing Myth Buster: Things You've Probably Heard (and Shouldn't Believe) About How to Win at Marketing

Mykayla Goodwin
VP of Strategy and Marketing
OrderMyGear (OMG)

There's no shortage of best practices and long-recited "truths" about what you need to do to effectively market your business online. But the marketing game has changed. Yesterday's playbooks aren't getting the results they once did. To win at marketing, you need to understand the game and play by the new rules. Join Mykayla Goodwin, VP of Strategy and Marketing at OrderMyGear (OMG), as we debunk three common marketing myths and share what to do instead.

Learning outcomes:

• Common misconceptions about marketing
• Trends impacting marketing effectiveness
• Specific tactics you can start using today to make your marketing more effective

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