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Learning Lab attendees will learn: Creative idea generation; Awareness of marketing opportunities; How to increase sales; Extending consulting services.
January 7, 2025 | 12:30pm EST
Outcome Selling, Not Product Selling
Bruce Felber, MAS
How to get the "big picture “by focusing on overall client outcomes rather than individual product (commodity or transactional) sales.
The session will focus on these disciplines:
- Probing to Determine Your Customer's Needs
- Asking the Right Questions
- Offering a Campaign or Continuity Program to Deliver the Outcome
- Building a Program or Campaign
- Price, Bidding & Competition
- Billing for Your Time
- Protecting Your Ideas
- Why discover more about Customer Needs?
- Why understand the concept of Outcome Selling vs. Product Selling?
- Understand the Outcome = Understand the Campaign
- Talk to the “economic buyer” or decision maker
Bruce’s specialty is Distributor/Supplier relationships, networking, and creative marketing. A two-time past president of OPPA, past PPAI Board Director, Past Chair PPAI PR Committee, Past Marketing Chair PPEF, currently a mentor lead with PromoKitchen and Senior Account Executive with The Image Group.
TUESDAY LEARNING |
January 7, 2025Bruce Felber, MAS February 11, 2025Sam Kabert March 11, 2025Harriet Gatter April 8, 2025Sara Lavenduski May 13, 2025Mykayla Goodwin June 10, 2025Cliff Quicksell | July 8, 2025August 12, 2025Kara Keister September 9, 2025Ben Haynes October 14, 2025Andy Griffin November 11, 2025Cliff Quicksell December 2, 2025Nicki Witek |
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