Wild Wednesday Webinar featuring David Shultz commonsku
Wednesday, October 31, 2018
12:30 pm ET /11:30 am CT / 10:30 am MT / 9:30 am PT
“Customer Engagement Through the Use of Technology”
This session is designed for distributors interested in learning how to leverage technology to increase customer engagement and streamline your workflow. We'll touch on website best practices such as overall design and usability, the importance of responsiveness/mobile usability, product research and presentation tools, social sharing tools, and the incorporation of video into your efforts. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more.
Attendees will learn and:
• Grasp the basics of "digital engagement" and how it can streamline your relationship-building efforts with your customers
• Understand the basics of the various digital channels available to distributors and which ones might be appropriate for you
• Gain an understanding of the analytics available to evaluate and refine your efforts
About David: David Shultz has over 17-years experience in the promotional products industry and is currently the Vice President of Supplier Partnerships for industry business services provider, commonsku. Formerly the Vice President of Operations for DistributorCentral, David is a PPAI Fellow and recipient of PPAI's Industry Collaborator award. David is also the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of PPAI’s professional development committee. David hails from Kansas City where he serves as a chair and leverages his digital engagement skills for the Big Slick Celebrity Weekend, a charity event that has raised more than $8M for the Children’s Mercy Pediatric Cancer Center in Kansas City. 1 CAS Credit when you include your PPAI PIN# on your post-webinar survey.
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