“Developing A Sound Marketing Plan, Your Roadmap to Success”
This webinar will help you uncover your REAL potential with your business. Roughly 3% of business owners and salespeople in the promotions industry have a “written” marketing plan – astounding! Which just proves how reactive our industry really is. How can you be truly successful, how can you grow, how can you be most profitable without a plan? Agreed, you may get lucky – for a while, but is it sustainable? This webinar will spell out a number of steps that will help align your goals in a way that you WILL see ultimate success; I will share a few case histories to prove it. This one you won’t want to miss.” Attendees will learn:
* Breaking down your business
* Establishing a vertical market structure to identify the strengths & weaknesses within your client base
* Determining the classification levels of clients so you know the best clients and best markets to attack
* Learn the metrics behind developing a sound marketing budget and how to allocate those funds properly throughout the year
1 CAS Credit when you submit your PPAI Pin Number with your survey.
About Cliff: Cliff Quicksell Jr., MAS+, MASI had been involved in the promotional products and sportswear industries for the past thirty-six years. For more than 30+ years he has been speaking, training and consulting internationally to associations and national business groups on more effective ways to market themselves and their products and services. Cliff has been recognized by PPAI & PSDA for creativity, received PPAI’s Ambassador Speaker Service Award and been named one of the top six industry speakers and trainers. He’s also been recognized by Counselor Magazine as one of the Top 50 Most Influential People in the Promotional Products Industry. Currently Cliff is President and CEO, Cliff Quicksell & Associates, the Exclusive Sales and Marketing Consultant and Acting Director of Marketing for his largest client, iPROMOTEu, Inc.
Wednesday, January 30, 2019
12:30 pm Eastern /11:30 am Central / 10:30 am Mountain / 9:30 am Pacific