Wild Wednesday Webinars Presents: Bill Petrie, President of Promo Corner “Brand You! How to Out-Amazon Your Competition”
Wild Wednesday Webinar
Wednesday, March 27, 2019
12:30 pm ET /11:30 am CT / 10:30 am MT / 9:30 am PT
“Brand YOU: How To Out Amazon Your Competition”
Amazon has set consumer expectations at an all-time high: a seemingly frictionless transaction, free two-day shipping and effortless returns. In this session Bill Petrie will not only show you how to beat Amazon (and other online rivals) at their own game, but also how to deploy many of the same tactics Amazon uses, in your own company to crush your traditional competition. Learning Outcomes:
- Discover the inherent weaknesses of online competitors and how to exploit them to your advantage.
- Learn the four ways to vanquish the traditional competition by leveraging the best practices of Amazon.
- Master three ways to create an Amazon-like experience for your clients that will build long-term loyalty.
1 CAS Credit when you submit your PPAI Pin Number with your survey.
About Bill: Bill has over 18 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. Bill is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the most popular podcast in the promotional products industry, unScripted. Bill served on the board of Directors for PPAChicago and recently finished four years of service on the Promotional Products Association of the Mid-South (PPAMS) board. Additionally, Bill is the sitting president of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.