Presents
Promotional Products 101
The perfect on-boarding course for new hires to quickly teach them the basics of the promotional products industry. Even industry veterans can benefit from the wide range of issues covered in this four hour course.
Approved by PPAI for 4 CAS Credits, this course is designed for sales people, sales assistants, customer service people or anyone who wants to continue to grow and flourish in the promotional products industry.
Attendees will learn:
- The history of the promotional products industry from George Washington's presidential commemoratives to the present day.
- The trade association (PPAI) and the regional associations — their roles and how they work together and independently
- Significant Industry Service Providers and leaders such as ASI, SAGE, Distributor Central and other major industry professionals. Who they are and what they do.
- Industry sales by Product Category and Industry Sales Volume Trends
- What promotional products are used for — Industry Sales by Program Category
- Who Buys Promotional Products? Top Buyers by Industry
- The Channel of Distribution - the S-D-E Model, why it's important and the many interruptions
- Why Promotional Products Work and proof from the latest research
- Defining the differences between incentives, premiums, awards, gifts, giveaways and prizes
- Industry Publications, Websites and Resources
- Professional Development and Certifications
- Supplier and Distributor Relationships
- Product Safety, Compliance and Social Responsibility
- Product Decorating Methods
- The Perfect Order - what every order must include
- From Concept to Artwork to Product to Delivery to Satisfied Customer
Thursday, September 8, 2022
Marriott Livonia - 17100 Laurel Park Drive North - Livonia, MI 48152
- 9:00 am - 9:30 am: Arrivals and Coffee Service
- 9:30 am - 12:00 Noon: Promo 101 Part 1
- Noon - 1:00 pm: Lunch Provided - Networking, Informal Discussions
- 1:00 pm - 2:30 pm: Promo 101 Part 2
Presented by Paul A Kiewiet MAS+, author of Summit: Reaching the Peak of Your Potential
Paul presents and shares nearly 40 years of industry experience and leadership to quickly bring new industry practitioners up to a higher level of performance and productivity. He is the Executive Director of MiPPA and a successful industry speaker, educator, writer, consultant and coach. He founded a successful distributorship and had personal sales production of over $2.5 million per year working with great international brands such as Coca-Cola, Kellogg's, Whirlpool, Borden and Wolverine Worldwide. He is a former Chairman of the Board of PPAI. He has been inducted into the MiPPA Hall of Fame and the PPAI Hall of Fame. His passion for the industry is contagious.
