Promo 101 & Chicken With The Stars - Frankenmuth

Promotional Products 101 &
Chicken With The Stars

Thursday, July 20, 2023
Zehnders of Frankenmuth - 730 S Main St, Frankenmuth, MI 48734

Members may attend Chicken With The Stars only by arriving at 11:30 am and departing after lunch.

• 9:00 am - 9:30 am:  Arrivals and Introductions - Keeping Room
• 9:30 am - 11:30 am:  Promotional Products 101 (Part 1)
• 11:30 am - 12:00 pm:  Exhibits Open - Garden Room featuring Regina Harrington - Tekweld, Joe Eberz - Eberz & Associates, Kurt McGovern - McGovern Marketing, and John Andersen - Showdown Displays
• 12:00 - 1:15 pm: Lunch and Exhibitor Presentations - Garden Room
• 1:30 pm - 3:00 pm:  Promotional Products 101 (Part 2) - Keeping Room

Chicken With The Stars   Four TOP Suppliers present what's hot, what's new and what's selling in this delightful luncheon. Arrive early to view their display tables and then sit down to enjoy a great lunch while each highlights the best of their lines. You'll learn about the hottest new products and how to work smarter and get better results. You also have a chance to pick up new literature, samples and maybe even win a fun door prize. 

Promotional Products 101
The perfect on-boarding course for new hires to quickly teach them the basics of the promotional products industry. Even industry veterans can benefit from the wide range of issues covered in this four hour course.

Approved by PPAI for 4 CAS Credits, this course is designed for sales people, sales assistants, customer service people or anyone who wants to continue to grow and flourish in the promotional products industry.

Attendees will learn:

• The history of the promotional products industry from George Washington's presidential commemoratives to the present day.
• The trade association (PPAI) and the regional associations — their roles and how they work together and independently
• Significant Industry Service Providers and leaders such as ASI, SAGE, Distributor Central and other major industry professionals. Who they are and what they do.
• Industry sales by Product Category and Industry Sales Volume Trends
• What promotional products are used for — Industry Sales by Program Category
• Who Buys Promotional Products? Top Buyers by Industry
• The Channel of Distribution - the S-D-E Model, why it's important and the many interruptions
• Why Promotional Products Work and proof from the latest research
• Defining the differences between incentives, premiums, awards, gifts, giveaways and prizes
• Industry Publications, Websites and Resources
• Professional Development and Certifications
• Supplier and Distributor Relationships
• Product Safety, Compliance and Social Responsibility
• Product Decorating Methods
• The Perfect Order - what every order must include
• From Concept to Artwork to Product to Delivery to Satisfied Customer

Presented by Paul A Kiewiet MAS+, author of Summit: Reaching the Peak of Your Potential

Paul presents and shares nearly 40 years of industry experience and leadership to quickly bring new industry practitioners up to a higher level of performance and productivity. He is the Executive Director of MiPPA and a successful industry speaker, educator, writer, consultant and coach. He founded a successful distributorship and had personal sales production of over $2.5 million per year working with great international brands such as Coca-Cola, Kellogg's, Whirlpool, Borden and Wolverine Worldwide. He is a former Chairman of the Board of PPAI. He has been inducted into the MiPPA Hall of Fame and the PPAI Hall of Fame. His passion for the industry is contagious.